KnowYourLemons campaign analysis


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In Static

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The objective of this is: to promote the film and production company, create profit. July 2018 (6 months advance feb) TV articles and reviews  Harry Sparkie meet ups  posters  interviews The objectives of this campaign is to promote the release of the film and production company, another objective is  to create profit as this is the main reason for producing the film. The film is due to be released in July 2018, therefor i will start my campaign 6 month in advance in February, this is to give enough time to gain an audience and produce interest from the audience. The first material i will release is the web poster, i will release this to facebook and instagram, this is becuase the audience i will be targeting 16-25 year olds are most likely to use this plateform and so see the poster. I will release these with the #InStatic, this is becuase i want this to be shared around to gain interest, if this becomes trending on social media it can means more peo...
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LO2: Social Media, Globalisation and Moral Panic

Moral Panic: Stanley Cohen, panic in the press about the negative impact something has on a section of society. The thing which has an impact on society is called a "folk devil". New Technologies: These are seen as a moral panic as people think it is making people anti-social rather than social. Features such as "snapmap" can put children in danger if they have people who they do not know on their snapchat. Children are no longer going outside to play and are instead playing inside on their phones  People are being put into danger by meeting people from online accounts.  Instagram bloggers putting pressure of teens to look a certain way  Trolling on social media (specifically on twitter)  explicit images being sent via social media. access to online grooming or harmful content. Media Texts which have caused a moral panics:  GTA 13 Reasons Why Clockwork orange  Human Centipede Man Hunt Walking Dead Psycho 50 shades of grey Mo...
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The LongTail

Hit music have a high spike but decline faster Niche albums don't decline as fast The hits (top of the tail) make the same amount as the niche/old music (end of the tail) Buffy the Vampires 20th anniversary has been promoted which lead people to download and buy the show due to social media activity about this. DJ Khaled and Rihanna song has the same opening as Santana riff which was made popular again from an uproar on social media about being copied.
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