In Static

• The objective of this is: to promote the film and production company, create profit.
• July 2018 (6 months advance feb)
• TV articles and reviews 
• Harry Sparkie
• meet ups 
• posters 
• interviews

The objectives of this campaign is to promote the release of the film and production company, another objective is  to create profit as this is the main reason for producing the film.

The film is due to be released in July 2018, therefor i will start my campaign 6 month in advance in February, this is to give enough time to gain an audience and produce interest from the audience. The first material i will release is the web poster, i will release this to facebook and instagram, this is becuase the audience i will be targeting 16-25 year olds are most likely to use this plateform and so see the poster. I will release these with the #InStatic, this is becuase i want this to be shared around to gain interest, if this becomes trending on social media it can means more people will see it and can gain a wider audience, this is important when fulfilling objectives as if more poeple know about the film they are more likely to go see it and so creates profit which is a main objective of the campaign.

Visualisation diagram for the online web poster promoting the film:

 

I will distribute this through febraury until April where i will create new posters with more information. i have decided to continually post these posters on the facebook and instagram pages as then the audience will remain interested in the upcoming film and so are more likely to want to see it.

I will also release the pre-made trailer on facebook on the 1st of March, the works with the poster to create continous interesting content to keep the audience interested. Also when posting this i will include the #InStatic, this is to further promote the film.

I will post competitions and give aways as well on this page where the audience has to interact by liking, sharing and tagging their friends, this is to gain a wider audinece as more people will get to know about the film. The competition will be to win free tickets to a showing of the film, which again helps fulfil objectives. By doing this thge page and hashtag will get more popular and gain a wider audience creating more profit from people going to see the film when its released.

I will further promote the film close to the release by promoting meet ups with the cast , i will do this by creating online posters promoting it, this can create profit by people attending and a buzz for the audience who want to see the film. I will make Harry Sparkie the main feature of this as he is the most well know, even if the audience is not initially interested in the film they may go to the meet up and decide they want to see the film based on the actors. i will post this in April as the meet ups will be in June so i need the audience to know when and where in order to book. 

Finally once the film is released i will use social media such as instagram, Facebook and Twitter to share prossible magazine articles and online reviews of the film, i will do this in July and August so that the audience go and see the film if they haven't already based on these reviews. I will provide link with the #InStatic on twitter which the audience can access by clicking on it, this is becuase as it is a slightly younger audience they may be more interested in a short description of the article before clicking on it rather than alot of text. I will post snippet clips of the interviews with the cast and reviews to instagram and facebook where they can access full clips via a link so that it keeps the audience interested in the film and continues to promote it.