Globalisation is the process of international integration arising from the interchange and exchange of products, ideas, politics and, in particular, popular culture. It is also seen as a way in which international boundairies that once existed are broken down by advent of new technologies. Global reach is the way in which a product has the potential to reach a global audience owing to a new methods of distribution and marketing Global village is the idea that physical boundaries between countries appear smaller owing the new media technologies and that the worked is one big village where everyone can communicate to each other instantly. Marshal McLuhan (1964) Crowdfunding where a company uses global reach to get an people to contribute money to make a product, this is made possible by the world being a global village as they can contact people from around the world to help. Crowdsourcing: is where you use global reach to get people to contribute in making a product, t...