LO3: social media measurement ane Aggregation

why is it important to measure social media campaigns: 

When meausring social media campaign you can track the audinece and listening to predict the revenue you will get from this as you can see how many people are accessing your maketing.
You can also see which marketing technqiues work best with the audience as some may enage the audience more. This helps with taloiring marketing products to the target audience and audience preferences  

Explain why social media aggregation is useful for global industries:

Net Vibes is a web based personalised dashboard publishing tool. This can help you manage social media, connect with other Netvibe users to expand your network and build your contact base and publish work. This is becuase allows them comply all social media parts together so it is easier to access.