Unit6 Social media globalisation

Pass Merit  The similarities across these different platforms is that they use a lot of the same photographs and text, this strengthens the brand of the album/artist. most of the photographs used are from music videos or the album cover, again this sticks with the albums housestyle. The rainbow emoji and hashtag are consistently used across all platforms, this encourages fans to also use this.  The differences across these platforms are that there is longer and more elaborate text on the Facebook posts where as on the twitter posts them are very short, mainly just with the word 'Rainbow' or the rainbow emoji. Also there are videos inserted on the Instagram posts but these are not included on the Facebook post. Fans can share the posts on all platforms apart from Instagram, this limits who see the advertisement as you have to follow her to see it. Distinction Facebook: Kesha used Facebook to promote videos and photos of her new album, this was because fans cou...

1. why the long tail is good for independent musicians: Industry (mainstream) only signs pop artists, social media allows for different artists to distribute. 2. Death of the long tail: big record labels have money to pay for large marketing departments, a lot of the social media is owned by conglomerates.

Hit music have a high spike but decline faster Niche albums don't decline as fast The hits (top of the tail) make the same amount as the niche/old music (end of the tail) Buffy the Vampires 20th anniversary has been promoted which lead people to download and buy the show due to social media activity about this. DJ Khaled and Rihanna song has the same opening as Santana riff which was made popular again from an uproar on social media about being copied.